MAKE MONEY SOCIAL MEDIA ADVERTISING

 MAKE MONEY SOCIAL MEDIA ADVERTISING

It's not about how much to spend, but how to spend smartly and flexibly. Before planning your

next social media marketing strategy, make sure you know how to allocate your money.

With nearly 3.2 billion social media users worldwide, how can you effectively reach your brand?

Social media advertising (also known as social media marketing) is especially useful for

businesses on a budget. This form of internet marketing is cost-effective, persistent,

easy to measure, and, of course, vulnerable.

I run right, you can get a sustained return on investment (ROI). Promote your product or

service, define your business, and elevate your brand.

In our previous blog post, How to Measure the Effectiveness of Your Content Marketing

Strategy, we learned about the importance of audiences. Here, we discuss behavioral patterns,

demographics, and customer retention rates.

These are all interdependent factors with your social media marketing strategy.

Now that you've learned The 3 Best Ways to Build a Strong Content Marketing

Strategy, it's time to take your social media marketing plan to the next level.

Below, we outline the 6 most effective social media platforms and how they can benefit your

brand.

1. SNAPCHAT

Snapchat averages over 10 billion video views per day. Of the platforms listed here,

Snapchat is the latest. Launched in 2011 (just a year after Instagram), Snapchat demonstrated

a quick and easy way to capture younger audiences.

According to MobileMonkey, 69% of Snapchat users are between the ages of 18 and 24.

Breathe life into your brand and share some personality! Snapchat is a fun, high-tech way to

connect with your audience.

Share your brand stories with Snapchat Discover, attract potential customers with sponsored

local geofilters, or maintain excellent swipe rates with interactive snap ads.

2. FACEBOOK

More than 50 million small businesses use Facebook to increase and connect with

consumers. However, Forbes reports that only 4 million of these businesses are successful.

What makes these 4 million businesses unique? They actually spend on social media

advertising and 68% of them use video more.

If you don't know where to start with video, here are 5 video trends that will boost brand

engagement. Combine these powerful video trends into social media ads within Facebook and

you're sure to see an excellent return on investment.

Organic searches have dropped significantly due to Facebook's new algorithm. This means

that to get noticed, businesses have to increase their advertising spending. Since Facebook

is still the largest social media network in the world, it's worth the investment!

Besides using visual content to generate results, one of the most effective ways to convert

Facebook users into customers are through direct advertising. Link ads directly to landing

pages and attract visitors with special offers.

3. PINTEREST

It's no secret that women have more purchasing power than men, $20 trillion in fact.

While Pinterest may seem like a lesser-known option, its reach is undoubtedly huge,

especially for businesses both online and offline.

Since 82% of Pinterest users are women, it's no surprise that 93% of active users

(or "pinners") will use Pinterest to plan their next purchase.

Global active users increased from 80 million in 2014 to 175 million in 2017, proving that

Pinterest is growing rapidly. Promote your business, generate broad leads and get greater

conversions. Since two-thirds of all pins show a brand name or product.

To maintain this "why Pinterest is important for marketing" management, the best times to

post are 2pm to 4pm or 8pm to 1am.

4. INSTAGRAM

Instagram is a digital, visual-focused platform that has significant demographic targeting

potential. Using high-quality images and videos to showcase your brand can get a lot of

attention and promote your product or service.

This very popular platform enables you to target users based on their interests, including calls

to action and grouping products in videos. Instagram is an excellent tool for e-commerce

through which businesses can provide customers with a rich shopping experience.

Every month, more than 200 million people use Instagram Live. Instagram Live has surpassed

Snapchat and Facebook have created their own version called Facebook Live.

Despite being affiliated with Facebook, Instagram has a 58% higher engagement rate than

Facebook. 6 main hashtags? #love, #instagood, #me, #master, #tbt and #photooftheday.

5. LINKEDIN

Since its strong launch in 2002, LinkedIn remains a powerful social media marketing tool.

With 44% of users earning $75,000 a year, LinkedIn is proving to be an excellent platform

for generating business sales.

Target demographics with filtered search results, boost your brand credibility, and expand

your network in this professional platform. This massive platform is also known for its B2B

(business-to-business) marketing power, with 94% of B2B sites using LinkedIn attributing

46% of their social media traffic to LinkedIn.

The three most effective ways to use LinkedIn advertising are through paid emails, text ads,

and copywriting.

6. TWITTER

 

You've learned effective ways to boost your brand with paid traffic, but what about organic

traffic? That's where Twitter comes in.

While Twitter offers users paid advertising options, organic traffic has proven to be the most

effective source of greater brand awareness. With over 330 million Twitter users and 35 offices

worldwide, the platform is an excellent choice for creating international trademarked brands.

Twitter is very effective for e-commerce, branding, and advertising campaigns. Target users,

share your brand values and reach your audience. As Twitter states, "78% of people who

follow SMB Twitter retweet the business's content," and 75% of them trust Twitter very much.

To use social media to elevate your brand, read our blog post, " Explore Their Secrets:

How Top Brands Create Effective Social Media Campaigns.